Interaction management focuses on improving interactions, rather than on the full service life cycle. These contact center solutions operate across different channels, increasing revenue and retention of customers while improving operations efficiency. The basic capabilities of these applications include the ability to create real-time profiles based on both live and historical data about the customer, the company representative and the interaction by interpreting this information in real time, and apply business logic and analytics to determine the best course of action. The information is then presented with recommendations during the contact.